Reference section :

If you have good insights about any city, use it as your reference city.
Based on your insights, determine the potential unit you can sell in that city
Try to be as accurate as possible, as all calculations are based on these inputs

Customized Sector section:

You may like to assess market potential based on your Associated, Leading or Lagging subsectors
You can customize your own sector by clubbing 5 different subsectors of your choice
For each subsector, you can provide different weightage, Sum of all weightages should be 100

Target section:

Select your target cities
These are the cities for which you want to know market potential
Your target can be Pan-India, Or a particular state/city .
You can further filter based on the population range

Result section:

Target Cities and Derived sales units (based on Reference city/quantity)

How this works

Suppose, You have entered following values

Reference : State: Karanataka, District : Dakshin Kannada, City : Managalore, Quantity: 100
Target: State: Karnataka, District: All, City: All, Population : Between 5 to 15 lacs

Now when you click on Map button..

1) The system extracts data of target cities. In this case, all cities of karanataka where population is between 3 to 15 lacs
2) For each of these cities, it calculates the ratio of RMP of that city against RMP of Mangalore, for 'Customized' sector
3) This ratio is multipled by the reference quantity (100 in this case) to calculate the Target quantity for each Target city
4) The output can be viewed in a Map, Chart or a CSV file..