Reference section :

If you have good insights about any city, use it as your reference city.
Based on your insights, determine the potential unit you can sell in that city
Try to be as accurate as possible, as all calculations are based on these inputs

Sector section:

Select the Sector and Subsector of your product/offfering

Target section:

Select your target cities
These are the cities for which you want to know market potential
Your target can be Pan-India, Or a particular state/city .
You can further filter based on the population range

Result section:

Target Cities and Derived sales units (based on Reference city/quantity)

How this works

Suppose, You have entered following values

Reference State: Karanataka, Reference District : Dakshin Kannada, Reference City : Managalore, Reference quantity: 100
Target State: Karnataka, Target District: All, Target City: All
Population : Between 5 to 15 lacs

Now when you click on Map button..

1) The system extracts data of target cities.
2) For each of these cities, it calculates the ratio of RMP of that city against RMP of Mangalore, for 'Insurance' subsector
3) This ratio is multipled by the reference quantity (100 in this case) to calculate the Target quantity for each Target city
4) The output can be viewed in a Map, Chart or a CSV file..