Your business is now set in a limited geography and now you are looking to scale it up fast. You have done reasonably well in your initial territory due to your native proficiency and local insights in addition to your product and sales strategies.
Exploring any new territory involves significant cost and time delays. There is always a propensity to explore nearby areas based on distance and language rather that growth potential and market demand.
While scaling up fast, When a regional player becomes a national player, it has to deal with many business issues like local sales, channels, logistics and services along with Cultural and Language issues.
It is crucial for you to select territories with highest market potential and openness towards regional players.
Emerging companies can combine associated sectors HubScale to derive the potential of their own sector.
We recommend 'Advanced HubScale' for Emerging Businesses.