Established companies depend on Sales team, Channel network, Marketing agencies and the collective insights to get the market intelligence.
Attrition of 'Performing' sales team members, Sales Incentive Policies, Complacency of YOY growth, Non-Exclusive Channels may ignore the real potential of the target market.
For New products, the conventional methods are used to determine the market potential and sales plans.
In today's situation of travel restrictions, it is difficult for senior sales members to assess market potential of sample towns themselves. Rather they will depend on the Trust hierarchy. Sales head .. Regional head.. Branch head.. Area head.
Established companies can use HubScale as an independent, objective source of information which can help to validate the sales plan in changing market dynamics.
We recommend 'Advanced HubScale' for Established organizations.