The Startup founder often has to get involved in all business activities. On a lighter term, he is often called as C2C (Chairman to chaparasi).

So you got your MVP, initial investment and the traction. You are now building your GTM strategy. At this stage, selecting the right market is crucial for your business. You may want to explore more than one territory for initial market feedback.

Assessing and Accessing the market is costly and time consuming, so many startups select market based on cost and accessibility, which may not give correct market feedback.

Choosing your baby steps and not riding a dead horse is very important. Any inaccurate feedback may deviate your entire future course.

Startups can use HubScale to cost effectively assess the market potential for their products objectively.

We recommend 'Basic HubScale' for Startups.

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